My career started behind the scenes, literally.
With a bachelor's degree in broadcast journalism, I developed a deep understanding of storytelling, audience engagement, and the evolving media landscape. But instead of chasing bylines, I went somewhere less obvious.
Personal Assistant
I found myself working as a personal assistant for the Los Angeles elite, managing the kind of behind-the-scenes chaos that required both creative problem-solving and an eye for detail.
Pottery Barn
After relocating back to my hometown of San Francisco, I spent two years at Pottery Barn, honing my design eye in both the catalog and web production departments.
Operations Manager
Realizing the corporate life wasn't for me, I ventured into the laptop life, working in-house as an operations manager for a remote digital marketing agency. By implementing a back-end strategy with the right systems and processes, I helped them scale to a two-million-dollar run rate.
The Content Atelier
I work with boutique marketing agencies and expertise consultancies who are so busy serving their clients that their own marketing has fallen behind. I help them get back on track and make sure they're talking to their ideal clients.
Ghostwriter
Moonlighting, bylines optional.
Selfmade Mentor
Mentoring founders for Brit + Co.
Napa Valley College
Teaching social media.
When I'm not slanging content, photoshopping images, and editing horrendous copy errors (the things I've seen…)
You can find me in wine country, not drinking wine. I prefer barrels of chocolate.
With my husband, finishing each other's sandwiches.
Running an off-the-books content operation for my 11-year-old daughter, who pays in hugs and has extremely specific brand guidelines.
The Content Atelier team.
The specialists I bring in so the system keeps running without becoming a bottleneck.
Ari Bottini
Hola! I'm Ari, a professional taster of ice creams and gummies. I'm a marketing and administrative assistant at The Content Atelier, a position I have been serving since 2020. I like everything related to content creation, video editing, planning, and marketing strategy.
-Photoroom.webp)
Sadyira Mejia
Hi there! I'm Sadyira, a passionate writer who's a mix between "the crazy cat lady" and your classic comic book geek. I'm always up for learning a little bit about everything, and the best ideas come when I combine everything I know to create something new.
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Dhara Dela Cruz
Let's put your own marketing back on the calendar.
Let's Chat →
Fractional content operations for marketing agencies and expertise consultancies. Built in Napa, running everywhere.