An audit of your current content operation+
What's working, what's broken, what's costing you time.
A content strategy roadmap+
What to publish, in what order, for the next 6 months.
A visual map of your systems+
How your tools, workflows, and roles connect, so anyone new can understand it.
Your editorial hub in Airtable+
Content calendar, asset library, brand voice guide, and workflows in one place.
Content workflows in Asana or your software of choice+
Deadlines, roles, and processes so nothing stalls in DMs.
A 30-day content outline+
Your first month mapped out, ready to publish the day we hand off.
Zapier automations+
Behind-the-scenes wiring so content publishes without manual steps.
SOPs and guides+
For every recurring content type, from podcast, newsletter, blog, social, or subreddit.
One published case study+
A marketing asset you can use the day the engagement ends.
Team handoff and training+
One-hour training session, complete documentation, two weeks of setup support.
Want more than one? Add the Case Study Sprint for 3 additional case studies at $1,750.
Monthly strategy sessions (90 min)
Quarterly planning workshops
30-day content outlines
Up to 8 pieces of published content per month, produced through my team, edited and reviewed by me before going live
System evolution... refining workflows, updating automations, adjusting guides
Content Repurposing Program includes mining your existing content (podcast appearances, past client work, internal wisdom, founder LinkedIn posts) and turning it into ready-to-publish content
On-call strategic input includes Slack access and 24-hour async response
Metrics review and reporting infrastructure
Executor sourcing and high-level oversight for anything beyond the 4-piece monthly capacity
Not included: paid ads management, day-to-day social media management, content production beyond the monthly 4-piece allotment.
For agencies with client wins sitting in the Cloud that never became case studies. You mean to publish them, you just never have time.
Client interview sessions
Narrative development, turning outcome data into case studies that read like stories, not résumé bullets
3 publishable case studies you can put on your site and use in sales conversations forever
Consistent voice and format across all case studies
Templates you can use to produce future case studies internally without me
Setup Engagement clients receive one case study as part of their build. The Sprint is for clients who want more, or for agencies who want case studies without the full Setup Engagement.
"Can a fractional operator really integrate with our team?"
Totally fair question, and what we hear most from agency owners. Here is the answer, in practice.
I embed in your existing tools
No switching to my Slack or my Asana. I work inside yours, using your naming conventions, your channels, your project structure if that works best for you and your team.
I scope tightly at kickoff
Before we start, we agree on what is in scope, what is out, and how we handle "urgent but not planned" so mid-engagement pivots don't erode focus. We know that client focus always takes priority, even with the best intentions!
I work weekly with your key people
Regular working sessions with the founder or head of ops, and any team members whose work overlaps with mine.
I document decisions as we go
Every strategic choice, workflow, and automation gets written down. After we finish, your team has the reasoning, not just the deliverables.
Three months in, your team should feel like I have been embedded, and not like an outsourced vendor.
Being honest up front saves us both a bad engagement.
You need paid ads management
You want one-off tactical execution
You require committee approvals or RFP processes
You want me working on your client work
You're mid-turnover or your internal processes are actively chaotic
Your priorities shift week to week
You need someone on-site or in a specific time zone with hard availability constraints
$5,500 sounds like a lot until you price the alternatives.
Four ways to solve the same problem, and what each actually costs you.
Plus benefits, 3–6 months to hire and full onboard, and you still have to know what to have them build. My setup gets you the system in six weeks for less than one month of that hire's total cost.
$5k–$15k a month on an ongoing retainer, and at the end of it, the agency still owns your systems. My setup builds you a system you own outright.
You can absolutely use AI to draft parts of what I deliver. What it can't tell you is who your ideal customer actually is, why they'd care enough to stop scrolling, or where they're paying attention this quarter, because the platforms and behaviors shift faster than any training data can keep up with.
Broken content operations cost you in ways that never show up on a bill. Deals lost to weak positioning, campaigns that don't ship, founder time spent duct-taping, and time spent learning things that will change next week.
Five steps, start to finish.
Intro call
Free, 30 minutes.
Proposal + agreement
Fixed scope, fixed price.
Setup engagement
6 weeks, with milestones at weeks 2, 4 and 6. Case study delivered around weeks 4–5.
Finish
Full documentation, training, two weeks of setup support.
Optional continuation
The retainer rolls straight on from setup.
Let's put your own marketing back on the calendar.
Let's Chat →
Fractional content operations for marketing agencies and expertise consultancies. Built in Napa, running everywhere.